Project summary
Digital Advertisement Tracker is a web platform for teams that run campaigns and need one place to follow them. Clicks, visits and conversions are recorded against each campaign, then shown on a reporting dashboard instead of being pieced together from separate sheets.
A campaign is set up in the admin before the traffic arrives. Each click and visit is stored against that campaign, and a conversion is matched back to the same record so the team can see what the campaign produced.
The dashboard is the day-to-day view. Someone on the team can open a campaign, check the traffic and see whether that traffic turned into a conversion, without exporting numbers into another sheet first.
How it works
- 01
Create the campaign
The team adds the campaign in the admin so later traffic has a record to attach to.
- 02
Record the traffic
Clicks and visits are stored against that campaign as they come in.
- 03
Match the conversion
When a visit becomes a conversion, it is linked back to the same campaign.
- 04
Read the dashboard
The team opens the dashboard to see what that campaign produced.
What this project covers
Campaign setup
A campaign is created in the admin before traffic is tracked against it. The team can tell one campaign from another.
Click and visit tracking
Clicks and visits are recorded against the campaign they came from, instead of landing in a shared list with no source.
Conversion matching
A conversion is matched back to the same campaign, so the team can see which traffic turned into a result.
Reporting dashboard
The dashboard shows the campaign, the traffic and the conversions in one view the team can open and check.
Admin controls
The people running the campaigns manage them from the admin: set up, review and keep the records in order.
One record of the work
Tracking and reporting use the same campaign record, so the team is not copying numbers between tools.
What we built
We designed and built the tracking flow, the reporting dashboard and the admin controls, then deployed the platform. The work covers how a campaign is stored, how a click is attributed to it, and how the result is shown to the team.
The admin is where campaigns are created and checked. The dashboard is where the same records are read. Both sit on the same data, so the number on the report is the number the tracking flow stored.
Our role
We designed the tracking flow and the screens, built the platform and deployed it. The team uses the admin to run campaigns and the dashboard to read the result.